Markets in querious7/5/2023 Additionally, one article claims that Russia is the last major emerging market that lacks a dominant online retailer, although Wildberries is currently the leader by sales value. Less reported on is the fact that the e-commerce market in Russia is currently also projected to experience significant growth. We are all well aware that Covid-19 helped boost e-commerce in the United States, but that was a market already dominated by companies like Amazon, as illustrated by Statista data. Machinery and software technology are an ever-growing part of the developing world, and real estate, education and banking may also be rapidly expanding in a country with good business opportunities.Īnother factor to consider, though one you cannot truly predict, is how political and social upheaval will push markets in certain countries. You should also look at the growing level of engagement a country has with emerging technologies and other factors that may be uniquely relevant to your specific industry. While the general GDP and population growth of a region are typical factors we use to define an emerging market, the best choices may not be so obvious for small businesses looking for strategic opportunities. Looking At Emerging Markets And Growing Opportunities English: While English may lose its preeminent position at some point, it will likely remain a huge player in the decades to come.It is also seeing a steady increase in internet users. Hindi and Urdu: India, like China, is home to a significant number of people, and Bain predicts that its middle class will grow.Spanish: Spanish is the official language of 21 countries and territories.Mandarin: due to a growing economy, a vast population and China’s role on the world stage.Here are a few languages I think are likely to be among the most powerful in the next few decades: Limiting yourself to one language rather than creating a workflow that allows you to seamlessly operate in multiple regions could be a significant strategic mistake. As I've written about before, international expansion is not easy, but it offers a way to diversify your income streams and provide greater stability to your brand in times of uncertainty.Įmerging markets will likely be where you can find many of the promising business opportunities in the decades to come - and there are quite a few of them.
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